(gentle music)
-: I just want to go to space,
like, that's literally all I want.
-: Yeah, shoot you into space, I say.
(Jed laughs)
-: I mean, look, we're going there one way or another.
Big logo on the moon maybe? That would be cool.
(everyone laughs)
-: Jed wants to colonize the moon.
-: Colonizing the moon, yeah.
-: What I would really like to do
would be to work more with cultural institutions,
for instance like doing the rebranding of a theater,
a museum, a gallery.
Dream project would be like rebranding of,
like, a royal opera house.
Royal opera house, if you're listening.
(everyone laughs)
-: Just broke the far fall. (laughs)
-: And if producer don't put me on the project,
I would be very pissed. (sad violin playing)
-: I'm a, yeah, strong Liverpool supporter.
So if we got hands on that brand
it would be absolutely amazing.
-: Leah's dream client doesn't exist.
To be like, "Oh, I wanna, you know, design a logo
that will change the world."
It's just not like a, you know, we can, all we can hope for
is that the work that we do improves people's lives.
You know, like, if we can just hope to make someone's life
a little easier and maybe put a smile on people's faces,
that would be nice.
But also just like, yeah, let's put a logo on space.
I'm on board with Jed's bucket list.
-: If I could take a brand that it's not doing so well
at the moment, and I work on that brand
and I change their fortune, like,
and the impact they had on the people they serve
for the better, then yes, that kind of thing seems exciting.
-: To be honest, this sound really corny
but I feel like I'm working on a project
at the moment that is on my bucket list
and personal interests, streaming, movies, gaming,
all those sorts of things.
I wanted to work on something that I was personally
interested as well as professionally.
And mixing those two together and you sort of
realize how much of your personal life you can
bring in to your work life.
And so it's not as ambitious as putting a logo on the moon
but I'm already working on this pretty sick project.
-: I hate to be the African girl talking about African things
but I'm sorry man. (laughs)
It is what it is. (everyone laughs)
-: Do it. We need you to do it.
-: I wanna create an agency one day, hopefully
that is chock-a-block full of the entire diaspora.
Doing that for people that come from the soil
that I come from is definitely something I want to do.
And beginning to think about a creative language that
actually encompasses and bears in mind the entire world
is something I would want to be a part of.
-: What you are saying completely resonates with me
is like what my creative goal would be as well.
It would be to probably have an agency of some sort
but like, I love the idea of introducing design
to people who don't really know what design is,
but actually they could have an amazing skill at it.
-: Let's talk man. (giggles)
Definitely. We could start now. It could start small.
-: Let's go. -: Yeah.
That's why, that's the beauty about
doing this thing together is that
we all have a responsibility to do that
for the next generation of people.
-: Oh and obviously be a billionaire.
-: And be a billionaire. (laughs)
-: I think it'd be great to be able to kind of redesign
the way in which people learn creativity
and make it an ongoing thing.
I think education, it feels like it stops at a certain point
and actually you should be learning
for the whole of your life.
And that kind of attitude and ambition should be kind of
instilled in people from a young age right up to the point
at which, you know,
they, you know, kind of end (laughs) being a designer.
Not end being, you know, not death.
But I think there's a real opportunity to kind of
remodel the way in which we think about learning
and embed that in the way that we create for clients.
-: The future creative milestone that I would like to reach
is working on myself as a project and being able to explore,
you know, the creative side for myself.
Whether that means journaling or, you know,
starting a little bit of blogging or something on the side
that I would like to, you know, look into progressing.
-: To see what would happen if
my discipline met something else.
If I brought my mind to, like, furniture design
or architecture, I always think that originality comes from
those things, like, kind of mixing
and being matched differently.
-: I don't know that I have a milestone, like for the future.
I wanna continue to grow in what I'm doing
and I wanna continue to be in an environment where I have
people who are gonna challenge me creatively and otherwise.
I wanna figure out some kind of, like,
guiding purpose behind that. I'm not sure what that is yet.
Hopefully it's making the world a better place
in some capacity, but with a little bit more focus to it.
-: I've been very fortunate in my career to
do lots of things that you would say were on a bucket list,
but they don't make me as happy as tomorrow.
Tomorrow is far more exciting and it's not about
winning awards or having a title or going to wherever.
And I understand a person with their name on an agency
is in a privileged position to say this, but it really is
about what we make together and how we make it,
and that kind of creative challenge.
That's why I get out of bed in the morning,
not a particular goal.
-: 20 years is a long time and we always talk
about being in beta and changing and evolving.
You know, we've never stayed still, we're always
kind of restless for the next thing and it taps into,
I guess, the next big thing that we are working on
is almost relearning how we do things.
And that's one that we do with the whole team.
And so we're really excited to discover what that is.
And maybe in 12 months time in season three
we'll be able to share what that might be.