(gentle techno music)
-: I'd like to see the industry
practice what it preaches a bit more, you know?
We talk so much to our clients about the pace of change
and the need to reinvent and make sure
that we're not just kind of doing the same thing
over and over again.
And from a strategy point of view
I quite often see similar methodologies.
Similar approaches to research and to insight work.
Similar approaches to presentations.
Similar approaches to how you build brand models
and brand strategies.
And I think, well why aren't we also innovating
at the pace of change in the same way
that we tell our clients they should be?
-: I think we see a lot of work that looks similar.
I think we see a lot of work that's not extremely inspiring
or it's not underpinned by a smart idea or a truthful idea.
-: Less trend, more truth
-: Tattoo here.
Dan: Yeah that's- -: Like underbelly yeah.
-: Tupac style.
-: I'd like to see less subjectivity
throughout everything that we do.
It would make the creative process
a lot easier and a lot more fun.
-: Work which is maybe less like visually biased
as it is now you know?
Branding has been synonymous with like graphic design
for a really, really long time.
And I think now that technology is moving on
to a much richer way to experience
like media and branding things like virtual reality,
augmented reality you know, start to become more accessible.
Suddenly designers like us kind of have these
really interesting new mediums
as our like playpens basically.
-: Something I think we all really need
to kind of work towards is actually a better reflection
of the actual world within the creative industries.
Like it's been white and male for too long.
The world's much more interesting, multifaceted
and diverse in every way from gender, sexuality,
ethnicity and many other things.
And actually being able to make sure
that those people have a place and a voice
within the industry at a position
that they can kind of, you know,
kind of have a positive in influence on it.
I think it's really important
and giving those people the opportunity
to get a foot in the door and work their way up.
-: I would love to see more female creative leaders
and leadership.
The more people we have at that more senior level
the more kind of like positive discrimination we'll have
towards more junior female designers
and that'll trickle up hopefully.
And then in 20 years we won't even
have to have this conversation.
-: You don't see a lot of people of color in senior positions
and you know, young creators need those people
as role models so that they know that
that's something they can achieve.
-: Also kind of from a neuro divergent perspective
just the ways people's brains work
and the kind of approach to creativity
and the way that they design, the way that they collaborate,
I think is so important.
And kind of having those different kinds of people
and giving opportunities to get into the industries.
-: I think our internet academy does it really well
no matter what your background is.
Mine was not in design and I got in and I never left
and I'm very grateful for that.
(Dan laughing)
-: If you go to like any design studio on a website
like you would rarely really see a process.
If you will be a little bit more open
about the way that you work,
the way that you come to the finish line with a project.
It adds value and helps to humanize the work.
-: Not being afraid to show to the rest of the world
the messy workings of your mind.
-: You know that's one of the reasons why we're doing this.
Is to be more transparent,
to continue to demystify what we do
because there isn't a complexity to it.
It's actually supposed to be fun
and exciting as much as hard work
but the ability to reveal how we do things is a good thing.
Hopefully it benefits people
and helps them see ways in which they can be better.
-: I think something that as an industry
we're getting better at,
but it's still tons of room to grow
is when we talk about the work-life balance.
And especially like when it comes to, you know,
things like burnout and like, you know, overwork.
-: We've got the Friday afternoons off
and I mean personally I do find that extremely useful
as a time where you don't have to be in a call,
you don't have to be sitting at your computer.
You can be out in the world.
-: I think that kind of work life balance
is like super important.
I love that half day
and it gives me time just to catch up on other stuff
or do something else.
-: I would like to see more agency studios
that are really like putting their values before the money.
I'm happy when I see like projects done
for like a good cause.
-: I'd love to see a development of creating things
that are the right things
rather than creating things that people like crave and need.
I think there's a lot of talk around human-centered design
and creating things that will engage humans
and engage people with products
and you know we've all seen in the world of social media
that that can actually turn out being a bad thing.
So I'd love to see people in the creative industry
taking a step forward to create things
that'll actually make a better experience for people.
Not just something that draws people in
for the longest time possible.
(gentle music)