(mellow music)
-: Have a little cry in the toilet.
Leah: Yeah.
Shower and cry in the shower
so no one can see your tears.
-: Do you get creative block?
-: Never.
-: Everyone gets creative block.
I think it's like a natural part
of almost every day, isn't it?
There's moments when you get stuck.
-: When I have it,
I question every life choice I've ever imagined
and think that I shouldn't have chosen this life.
I'm not gonna (indistinct),
What have I done?
Kind of feel like everyone gets that feeling.
Like, those questions.
-: I don't see getting stuck necessarily to be a problem.
So, if you don't know what to do about whatever
you're trying to solve,
just talk to people.
Like, you work in a collaborative space
you have full of brilliant people around you
that can help you with a problem.
Like, it's only a problem if you let it be.
I'm not really worried about getting stuck,
I'm worried about not having the support
if that moment comes.
-: I would say like the number one
is just to talk with someone.
-: Something that in your head
is a day's worth of problem solving.
After a five minute chat, you could have the answer.
Beth: Get some people in a room and get like a ball
or an object and kind of throw it back and forth,
and it just opens your mind and kind of takes it away,
and allows you to speak more freely.
-: You know, maybe we have another,
what we call a internal campfire session.
So it's where the whole team is involved
and we revisit some of the wider exploration from before.
-: Talking to friends are so important.
My peers help me a lot in terms of finding new ways
of working through that thing that you're stuck with.
-: Spending time with family,
I think it completely takes you away from the job.
'Cause first of all, they don't have a clue what I do.
Not because I haven't told them,
but because they just don't understand.
-: Think about how would my mom answer this question?
How would someone of a different age answer it?
And just trying to think of it from different angles
and it kind of gives you more flexibility
to get to a resolution.
-: What would it look through the eyes
of a sports brand, or a wellness brand,
or something completely different to the category you're in?
Because that's when you, again, will change the game.
It will change the whole look and feel of it.
And sometimes, yeah, it doesn't work out
because everything can't look like Nike.
I don't know, something maybe unexpected can happen
and it can spark another right idea for someone else.
-: I think it's just not being afraid to say
you're kind of struggling with something.
-: We are like a bit embarrassed to be like,
oh, I actually don't like doing,
oh, I don't know what I'm doing.
We try and pretend like we are like,
okay, no it's like, totally fine.
Like everything's great, and I have no issues,
and I never get stuck.
But I think it is the easiest thing to just say,
hey, I really need some help and
I really don't know what I'm doing
because you might already have the answer.
You probably already do have the answer.
-: Just 'cause you're stuck now doesn't
mean you're always gonna be stuck.
-: To expect people to be these like machines
that are just gonna churn out creative work,
that's not how creativity works.
It's not a nine to six job and you
cannot keep it alive five days a week to the same level.
-: I know the exact times in the day
that I'm gonna be useful in an idea situation.
So like until about, I don't know, half 11, 12
I shouldn't realized the time is gone.
I've been really productive
and I can like really engage.
They went out to lunch,
I'm like, you know, I'm just a potato.
I just need to do admin or something that's just,
you know, needs to be done. I'll do my time sheets.
Like annoyingly, my second wave comes
at about 9:00 PM, which is really good.
I think people then don't,
maybe just haven't noted down that schedule yet
and then get to be there best during those times.
-: Sometimes you think, you know, you get to six o'clock
and you think I'm gonna solve this problem today
and it's going on seven, eight, nine, 10.
But really are you helping yourself?
Sometimes just actually saying, you know,
cut here, come back tomorrow.
Fresh eyes, fresh brain helps more than anything.
-: Because we all care so much,
It becomes even more potentially stressful at times
just because we want to achieve the best.
We don't want to disappoint ourselves and each other
and we don't want to disappoint the clients
or the audiences we are designing for.
So I think we feel the duty of care.
-: You know, we work in a very deadline driven world.
That in itself puts on huge pressure.
To do great work under pressure,
it is really hard.
So we as the more experienced members of the team have
to be able to understand that
and plan and support around that.
-: As soon as you take away the stress,
things start becoming a little bit clearer
and you are like, what am I getting in a hissy fit about?
-: Because most of the time,
our emotions will get the better of us.
So if we've gone from zero to a hundred
because the problem has you know, arisen,
then all you've gotta do is be like,
okay, take a step back, take a deep breath.
-: Be patient with ourselves and say, okay.
If I like keep doing this,
I'm just going like down a spiral.
So let's stop for a moment and take your time off.
Jed: Shutting the laptop,
getting away from the computer,
maybe even getting away from the studio completely.
-: I need to do the cliche things of going for a walk
or taking myself to a gallery and watching a film.
Eliot: Play some video games.
Go to a football match, watch some football.
Notice how, how I haven't said go for a drink.
-: Brew up, make a cuppa.
-: Nothing like a good cup of tea.
-: Have a cup of tea.
-: Have like a cup of tea or something.
-: Take a shower.
Go for a walk. -: Good idea.
If you have a pet,
walk your pet, touch it.
-: You go for an ice cream.
You talk with people about
the concerns about having this block.
-: What flavor of ice cream?
-: (speaking in a foreign language)
-: It's Ah, I like it. Yeah, that's good.
-: You go for that and bam, you solve the project.
-: I don't think there are any walls.
So there is no wall.
It's just part of the creative process
that you haven't come to a conclusion yet.
So go sideways, go back,
jump over and there are no walls.
It's fine.
-: It's a line from the matrix.
-: Yeah.
I couldn't remember what his hand gesture was
because there is no spoon.
-: Yeah, there is no spoon. -: Yeah.
-: But, there are no walls.