(gentle music)
-: I believe that work can and should be fun.
-: If you're actually having fun while working,
like you enjoy the people that you work with,
you feel like you have a good flow with the client,
with the team.
-: It shows in the work you create.
I think if you're having fun when you're creating,
you'll create better work.
-: If we put creativity first, everything else will follow.
-: And also, like being a bit more like open-minded
with that, actually like being excited by the challenges
that you have, and you face every single day.
-: The sky is the limit in a way,
and 100% when you are enjoying it,
and you just are free, that's when the best outcome comes.
We only do what we do because we care.
-: You have to love what you're doing,
and it shows if you do or don't.
-: I think empathy can unlock so many different things
with so many different people.
-: It's a people-centric business,
so I think looking after people, protecting them,
and doing the right thing by them
is like completely fundamental.
-: It very much can just improve how healthy it is here,
and how balanced relationships are.
-: I think the more you lift people up,
and the more you support them in what they want to do,
you'll be rewarded in many, many more ways.
-: A value that I hold fairly dear I think is,
value of collaboration.
It's always been important to work with great people,
and I think that being here,
there's an abundance of wonderful people to work with.
And I think whether it's me working with people,
or creating the forum, or platform for others to collaborate
together creatively, or with a client,
you know, that's something I wanna always have
in my creative life I suppose.
-: Something I always think about is to almost assume
that you know nothing, I think there's always something
that you can learn from people,
from kind of the clients that we work with,
I think just constant,
being able to take in information and learn.
-: Out of my career, I've had to learn, and adapt and change.
That's because of everyone around me.
-: Progress and just continually moving forwards,
and adapting and evolving.
I think I'm much more interested in a new
and innovative approach to how we might do something,
than just saying, oh, well this is the way
it's always been done,
and therefore it's the way it should be done.
-: I really like risk taking.
I see the value in risk as a kind of creative tool,
and a way of fulfilling your life,
and a high tolerance to change.
You kind of push the envelopes,
so you're constantly learning, that backs into curiosity.
And on a basic level, just doing the right thing.
-: Leaning into a positive outlook,
there is always an answer, or an energy to give and receive.
-: Honesty.
-: Honesty is really important in design as well.
-: Honesty and transparency.
As a producer, you get quite on edge
about having to tell a client,
oh, something's delayed, something's late,
but more often than not, they'll understand.
You know, it's part of the process,
and then it gets reciprocated as well.
They'll be very transparent and honest with you,
about the work, about the timeline, or whatever it might be.
-: Or being honest, you know,
to yourself, and saying that, you know,
I know that if I believe in something,
I should follow it through,
go the extra few steps to actually do something original.
-: And then that also goes with speaking to,
you know, your colleagues, they're humans,
so if you are honest and open with them.
About the work, about how they're feeling,
understanding how they're doing on a project,
if they have any worries, things like that.
It all helps the process.
-: If you have an opinion, or if you have a thought,
share it.
-: It pushes you in a different territory,
that gets the better result for everybody.
-: I do feel proud when the work I do has an effect
on the business that I'm working for.
When I know it has a meaningful effect on that business,
I get excited and happy with what I've seen as a result.
-: Trying to work the brand's values,
and the brand's strategy into that,
so that everything moves with a purpose,
and it's not just for the sake of it.
-: I think for me it's the ability to convey abstraction.
Like abstract ideas, concepts, into something that's visible
or something you can experience.
For others, it's a whole process of taking something very,
not comprehendible, and then making it comprehendible
for others.
-: Problem solving, it's classic for every strategist,
like, we like puzzles, I like puzzles.
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